The period from 5th till 8th of October will open the World Construction Championship II in Kazan. The event is organized by the Ministry of Construction, Housing and Utilities of the Russian Federation; Rosatom State Atomic Energy Corporation; “Russia, the Opportunity Country”, Autonomous Non-Commercial Organization (ANCO); Gazprom Invest, LLC; and the Republic of Tatarstan. In 2022, the Championship joined the project line supported by “Russia, the Opportunity Country” platform.
On 7th of October the Education Hub platform of the World Construction Championship II placed the program session named “Promoting of the Constructor Profession in Media”. The session was organized by the Ministry of Construction, Housing and Utilities of the Russian Federation and Moscow State University of Civil Engineering (National Research University).
Promotion of construction professions is one of the solutions to eliminate lack of human resources within the industry. Session speakers agreed that these activities shall be performed by both higher education institutions and companies with the use of modern methodology and audience communication channels.
The discussion involved the following speakers:
- The Counselor of the Minister of Construction, Housing and Utilities of the Russian Federation (Ms. Gulnaz Minnikhanova)
- The head of communication department in “Russia, the Opportunity Country”, ANCO (Mr. Sergey Kolyada)
- The Vice President of the Moscow State University of Civil Engineering (National Research University) (Ms. Guzalia Fazylianova)
- Chief Front Office Counselor of the Deputy Prime Minister M.Sh.Khusnullin (Mr. Shamil Galimullin)
Universities’ press centers and companies treat stating the prestige of professions as key factors, so it is vitally important to work our correct approaches to promotion of constructor professions. It is also important to find and scale up interesting practices, success cases, and to establish professional community where people will constantly share their experience with each other.
In the course of the session, Mr. Sergey Kolyada shared his thoughts with the audience.
“Promotion of the constructor’s profession requires using of all communication channels: mass media, social networks, podcasts, special projects, Telegram channels, video-airs, and other formats. Higher education institutions and companies may display greater activity by engaging students and company employees to be ambassadors promoting the profession. For example, they could use their social networks to share personal success cases related to the construction industry and demonstrate the examples of great construction projects. We need to form the impression towards constructors as towards people originating from highly intelligent environment and realizing large-scale and important state projects. The “Russia, the Opportunity Country” platform gives publicity to thousands of success cases related to our projects’ finalists. The World Construction Championship will allow discovering new leading representatives of the construction industry we will certainly spotlight in future.”
Realization of the events as being the instruments of working with the public opinion was highlighted by Ms. Inessa Bruk, the head of press center of the Moscow State University of Civil Engineering (National Research University). She referred to the example of the students supported by the Moscow State University of Civil Engineering and Russia’s Student Teams. The special importance related to real practical opportunities provided to young specialists beginning their professional careers in the construction industry.
Ms. Gulnaz Minnikhanova, the Counselor of the Minister of Construction, Housing and Utilities of the Russian Federation, noted the key vector related the representation of the industry and the profession in mass media.
“Today, when we read mass media and find the news related to construction, we mainly see the focus on the spent budgets. Of course, it is important, but we shall not forget another thing: everything surrounding us has been created by constructors. Constructors are first of all the creators. They do really a lot of good things. Let’s try to concentrate on the things we create and on the world build by people.”
29 November 2022
Expert opinion on II World Construction Championship
10 October 2022
The World construction championship ii has finished in Kazan, Russia
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